Name: Rolex Datejust 31 Fluted / Silver / Jubilee 278274-0012
Brand: Rolex
SKU: 278274-0012
Rating: 5.0 (93 reviews)

Papers / Warranty

White Gold

Steel

Fold

Jubilee

Rolex, originally founded in 1905 by Hans Wilsdorf, stands as a paragon of horological excellence and timeless style. This Swiss watchmaking legend has consistently set the standard for precision, durability, and prestige. Rolex watches are renowned for their enduring value, making them both exceptional timekeepers and coveted collector's items. With iconic designs like the Rolex Submariner, Rolex Datejust, and Rolex Day-Date, this brand epitomizes luxury craftsmanship and innovation.

Rolex

Date

Sapphire

The Rolex Datejust 31 reference 278274-0012 was introduced in 2020. This watch features a stainless steel case which measures 31 mm across, housing the self-winding caliber 2236 movement. In this configuration, it’s fitted with a fluted white gold bezel, and a silver dial. 

Silver

Women's

Automatic

Datejust 31 Fluted / Silver / Jubilee

None

Datejust

Folio / Wallet

Hangtags

Product literature

Bezel brings honor and integrity back to the watch buying process. Their concierge team is great, you can tell they actually care and have a passion for watches. If there are any issues they are quick to contact you and make things right. If you're interested in buying a new time piece I would highly recommmed using bezel.

Bezel is Legit !

I’ve never purchased anything through an e-auction and I have to confess that the whole experience was fantastic.
I’ll definitely look for another model in the future.

First time BEZEL…Amazing!  

Great communication.

This was my first puchase from Bezel. 
The process was easy and very quick.
The received purchase was exactly as advertised, excellent!
When I made my purchase I was fully aware that Bezel is an aggregator and that there would be some lag time till delivery.
 A piece of constructive input would be for Bezel to advise the purchaser that the item had been received at Bezel and is off to authentication.  Just a bit more communication would be appreciated. 
I would buy again from Bezel.

This was my first puchase from Bezel

It was a pleasure working with Blake.  He was very helpful, knowledgeable, and responsive to all my questions.  Great experience.  Thanks Blake.

It was a pleasure working with Blake

The auction process was straight forward, the concierge was great with any questions I had throughout the process, and in the end the product came carefully shipped and very nicely packaged. 

Great Experience 

My Bezel concierge helped me make the purchase process simple, from finding the right piece that fit all my wants, to negotiating the right price and making the delivery process seamless. I would highly recommend the service to anyone purchasing a watch of any kind.

Great service for first-time watch buyer

Easy to use website, good amount of products and prices, I had an issue with my credit card but David from the concierge team helped me to find how to solve the problem, I received the product as described and I was informed in every process, I will definitely buy again 

First time buyer and will recommend

Super easy process and the authentication process gave me all the confidence that I needed when buying my first luxury watch.

Easy Process & Authentication Was Nice

It was a fast transaction, the customer service is outstanding and more important, the condition of the watch was better than the description. 
Definitely an excellent experience.

Excellent experience 

I am extremely impressed with the whole process of buying with Bezel. From the initial offer to delivery, the communication and support was amazing. I am super happy with the authentication process and I love my Longines! Thanks!

Will definitely use Bezel for future preowned purchases 

I had an amazing experience working with Bezel! The process was incredibly easy and seamless. I felt confident knowing that they thoroughly authenticate the watch before it even reaches me, ensuring its legitimacy. Additionally, I needed the watch shipped on a different date after passing authentication, and their customer service went above and beyond to accommodate my request. The entire process was smooth, and I received the watch exactly when I asked for it. I highly recommend Bezel for anyone looking to make a watch purchase in the future!

Amazing experience 

Prompt service and they delivered exactly as promised

Prompt service and they delivered…

Jack at Bezel was great. The watch itself was in awesome condition, just as described- and the one thing that didn't fit expectation was communicated very clearly and discussed thoroughly. 

Jack at Bezel was great

Bezel makes selling a watch or buying a watch online worry-free. 

I chose Bezel because of their authentication process and being able to chat with the concierge team if you have any questions. And the app is great! It updates you on progress from order placement to when authentication starts and from there to shipping.

Bezel makes buying a watch online worry-free

Easy and was delivered very quickly.

Great service

total concierge service

Awesome experience.

Overall great experience. Got a call while they were doing their inspection that something about the watch didn't match the listing and we came to a solution over the phone that worked for everyone. Felt protected and valued. 

Honest and responsive

The watch was better than described. Communication and speed of receiving the watch were great.

The watch was better than described

integrity and great customer service

The watch I wanted was easily located. The service and delivery was excellent and as promised.  I was comforted knowing my purchase was authenticated quickly.  
Overall it was an excellent experience. I will use  excel again!

The watch I wanted was easily located

Website navigation was very good-  process steps to order, auction bid; bid status; Bezel inspection and shipping/tracking was outstanding. I also found the FedEx packaging to be exceptionally good. 

Website navigation and complete custom sale cycle exceptional. 

The Bezel team did an amazing job! I am very satisfied with the process of getting the watches from them and I will be back for more.

The Bezel team did an amazing job

Great customer experience! The time piece was as advertised and a really quick delivery. I’m glad I found this site but am concerned that it will be to easy to feed my addiction 😰
Thanks and I will buy again. 

Great customer experience

Shipping was fast from both seller and Bezel, process was smooth and communication was clear. Buying here was a great experience and i would buy from here again

Great experience

Everything was great with bezel as far as authenticating it and shipping quickly. Only minor issue was seller had incorrect year for the watch which he discounted so it worked out. 

Everything was great!!

Incredible experience, fast shipping & authentication and clear communication for a great price.

Incredible experience

Had a great experience with Bezel overall. I was super impressed with how quickly they authenticate and ship the item. It definitely makes the buying process go by very quickly! My watch was as good as advertised, if not better.

Had a great experience with Bezel…

Great service, white glove presentation experience at shipping.  My second watch from Bezel, and there’ll be more!

Bezel made my first high end watch purchase great.    I was able to get the Rolex watch I wanted and had my questions answered.    I have referred friends & co workers to them.   Would definitely buy again from them!

Bezel made my first high end watch…

Wonderful experience both buying and selling watches!  David has been great to work with!

Wonderful experience both buying and…

Great communication and watch in condition as advertised.

Great communication and watch in…

Great process. Easy and fast. Watch looks great. 

Great process

This is not the first time using your service.
I am a happy repeat client.
Keep up the good work and outstanding inventory.

The only downside of the purchase is your surcharge for using a credit card.

This is not the first time using your…

Quick process. Received the item very quickly and it was exactly as described. 

The only thing I did not like was they charged me for using a credit card. 

Smooth Process

I purchased a Rolex and it came fast , in good conditions and just like it was advertised

I purchase a Rolex and came fast 

Very happy with my purchase and with my concierge Blake.  I was at ease with the product and service at a competitive price.  I'll be back when I'm ready to upgrade!

confidence and piece of mind

Great experience with the concierge! Jack was very attentive every step of the way. Bezel took a good amount of time to authenticate the watch, which made me feel confident that they were doing the real job of authenticator. Delivery was over night and came nicely packaged. Overall, great experience!

Great experience with the concierge

Comprehensive, thorough and easy to work with. The support was very helpful in answering questions and made the process a breeze. Love the watch I purchased! 

Tot Notch Service 

This was my first experience with Ryan and the team at Get Bezel. The experience has been hands down fantastic. The team is professional, knowledgeable, and very responsive in all of our communications. This is a fantastic platform for selling watches and has surpassed my expectations. I would recommend anyone in the market for selling a timepiece contact this group, you will not be disappointed. 

First Experience with Get Bezel 

The process of buying my watch was seamless. After winning an auction, Bezel notified of the next steps and timing. I was emailed as each step was completed and received the watch in perfect condition.

Great Process

Great experience! Super happy with my Watch.

Great Experience!

The team at Bezel has great customer service.

The team at Bezel has great customer…

Beautiful, quality, flawless time piece was delivered to me. Impeccable expertise demonstrated in reviewing this time piece. 

Beautiful

First and foremost the watch I got was amazing and exactly as described. 
Payment process and all communications were very good.
Bezel was easy to communicate with and gave me timely and complete answers.
Process of verification was slow but I can definitely appreciate that because I want any watch bought online to be checked by a verified watch expert.
I was very happy with my watch and the experience.
I can confidently recommend Bezel. 

Not a skeptic, Bezel transaction was fabulous.

Very professional from the correspondence to the presentation that the watch came in. I would absolutely deal with Bezel in the future wether to purchase or sell.

One happy customer!

Very easy process!

Prompt response. Product was as described. And the delivery was very fast and properly packaged. 

excellent overall service

Bought my first watch off Bezel recently, a JLC reverso. Great process, everything was delivered authenticated and in great condition. Will keep doing business here versus the shady secondary market or even the certified pre owned where these companies are price gouging!!!!

Bought first watch

Watch purchase

I won an auction for a Breitling Avenger 43 from another platform(site), and decided to give bezel a try. I like the bezel site, either bid on a timepiece or search and find your favorite through their search engine. Long story short, my bezel associate was Blake R. He was fantastic, very responsive and even took the time to give insight on questions I had. The purchase process was very fast, organized and very thorough. I highly recommend BEZEL, the Omega planet ocean I purchased was presented w-clear, consise photos. No hidden fees, charges etc.  I also asked for the watch to be delivered to a fedex store for pickup, didn’t want it sitting on my porch for a pirate to snag it. If your on the fence about buying or bidding from BEZEL, don’t sweat it,DO IT!!

Tried BEZEL, & they didn’t disappoint!!

At first, i was very skeptical on buying my watch from Bezel but i did further research and thought that I should give it the benefit of the doubt, and honestly it was the best experience and the best purchase i did to get one of dream watch. If you are looking to expand your watch collection or you’re looking to buy or sell a watch Bezel is by far the best app/website I have encountered.

Really reliable

Blown away by how good the user experience is. Best place to buy a watch online hands down

The best ecom experience ever

Chris is great to deal with. He is professional, respectful and will go the extra mile to help. Would recommend Chris and Bezel to anyone who appreciates working with people who actually care.

I was shopping for a special watch for my upcoming birthday. I found it through this site. Customer service was exceptional. They worked with me every step of the way. I can’t recommend it enough!

Amazing Customer Service

Hands down the #1 spot for looking at prices and learning about watch models. Their concierge service is amazing. 

I bought my JLC reverso from bezel and it came in 2 days. Great price and service the whole way through 

5/5 stars, highly recommend

The Best Place to Shop

Auction consignment was super easy, and I’m happy with how my watch did. Payout was within a day or two. Great experience and would def consign again!

Auction consignment process was great

I have had a liking for watches since the first time I laid eyes on my uncle’s Breitling. I am now looking to develop a collection of pieces I remember from my youth and that which were bought for me as gifts. I look forward to using Bazel to achieve this.

Newly kindled flame

But can we please have a night mode.

Thank you.

Love the app

I was having issues getting my offers to go though. Sorted it all out via the chat feature, which felt delightfully like talking to a human. So far, so great.

Well-organized selection and top-notch customer service

I recently had the pleasure of purchasing my first Rolex through the Bezel App, and I couldn't be happier with the entire process, thanks to the exceptional assistance provided by Chris.

From the moment I downloaded the Bezel App, I was impressed by its user-friendly interface, extensive Rolex collection, and detailed product information. However, what truly set this experience apart was the outstanding customer service I received from Chris. 

Chris went above and beyond to ensure that my first Rolex purchase went smoothly. He patiently walked me through the entire process, answering all my questions.  Once I decided on the Rolex, Chris seamlessly guided me through the purchase process, making it hassle-free and secure. He ensured that I understood every step, from payment to delivery. I appreciated his dedication to transparency and his commitment to customer satisfaction.

I'm now the proud owner of a stunning Rolex, and I owe this unforgettable experience to Chris and the Bezel App. Thanks to their combined efforts, my first Rolex purchase was an absolute joy. I highly recommend the Bezel App to anyone looking to buy their dream watch, and if you're fortunate enough to work with Chris, you're in for an even more exceptional experience. I'm already looking forward to my next luxury watch purchase through Bezel, and Chris will undoubtedly be my go-to advisor. Thank you, Bezel App and Chris, for making this milestone purchase so memorable and enjoyable!

A Fantastic First Rolex Buying Experience with Bezel App and Chris!

Quick, straight forward, easy to interface, and secure. Highly recommend for anyone looking for a top quality watch.

I have been collecting watches for years. I have purchased from almost every type of source. Bezel is by far the most amazing marketplace that I have ever experienced. Chris was my concierge. Awesome.

Just wow!

I bought my first watch from Bezel and what a great experience. The watch was just as described and after authentication it was overnight shipped.! After purchase, they communicated every step and even updated me on warranty. Will be buying from them from now on.

First class service

These guys are awesome.

Spending money on a timepiece, you want a great experience without the wait on an AD. 

These guys are awesome. Purchased two pieces from these guys, same quick process, beautiful watches just as described. 

I wanna shout out Blake, for getting everything authenticated and sent quickly. Proud to be part of the #bezelwatchclub

Amazing experience, twice!

I have bought many watches over the last 30 years, from jewelers, brand boutiques, and online platforms. My experience with Chris and the team at Bezel stand above the others. From answering initial inquiries, to verification, and final delivery the attention to detail was unparalleled.

The best way to buy a watch.

I was able to purchase a watch through bezel and it was a very smooth process. I had Chris as my liaison and I couldn’t have asked for anyone better. Was very transparent about the entire process and put me at ease with every question I had. I have already recommended to other friends and will definitely be purchasing something again. Cheers!

Smooth client service

This was my first time buying a watch online and I have to say that the experience was very professional.
The authentication process ensures and legitimizes the purchase but I have to say that the biggest help was from my bezel ambassador Chris Benedetto. He was knowledgeable and answered all the right questions. They are definitely the place to grow my collection in the future.

Flawless and professional process!

Blake over at Bezel is incredibly helpful. If you’re in to watches, there is no other app you should be using. 10/10 would recommend

Will Be Back

The app works even better than the website.  I purchased a near $48,000 watch and it arrived quickly, as advertised and they were extremely helpful both on chat and by phone.  Do not hesitate!!

Highly recommended

Today, I received my 2023 Datejust 41 deep blue fluted motif with fluted bezel and jubilee bracelet. I looked everywhere and no one had it. Bezel had 2. I negotiated a price with the seller that was fair. I received the watch 7 days later, no issues. I’m telling everyone I know who is looking for a Rolex to use Bezel!

This is the place for hard to get Rolex models!

The Bezel team went above and beyond. I’m really happy with my first purchase on the platform. Super clean UX and exceptional communication.

Very satisfied

I was on the hunt for a Rolex 16234 and reached out to the Bezel team for support and advice. The experience was simply phenomenal. Very knowledgeable guys who I would 100% reach out to again with my future watch needs. I’m very happy I got in touch with them and didn’t venture out on my own. Also, knowing that all watches are first authenticated provided me with piece of mind. Thank you guys!

Excellent Team and Service

I just received the rolex I purchased for my husband, to tell you that the costumer experience I had with Blake was WONDERFUL is an understatement. 

I’m not an expert in watches and Blake guided me through every step of the way. He is very knowledgeable about watches and he definitely knows what he is doing. 

I 100% recommended Bezel and Blake!

Amazing experience from the start

I bought my first luxury watch from Bezel. It was a smooth process. I will continue to use Bezel to add to my watch collection. Their customer service is excellent as well. They respond to my emails immediately, and they even called me with an update.

Bezel

These young tech entrepreneurs have built a great product.  The service was exceptional and I found the exact watch I was looking for.  I will definitely be a frequent user; it is incredibly easy to navigate through the app.

Jeff Gardner

Recently purchased a watch from Bezel and it was a seamless experience, and I couldn’t be happier with the purchase! The website and app are both incredibly clean from a UI / UX perspective, and the purchasing process is very easy. 

Once I bought my watch they were incredibly responsive, and Chris emailed and called me to make sure I would have the proper fitting for the bracelet. Would highly recommend purchasing a watch from this great marketplace!

Chris and the rest of the Bezel team are great!

I wanted to own Rolex watch for all my life because my father had one but it went to my older brother after he passed away. Bezel, especially Chris, made my dream comes true. I have looked for a reasonable priced Rolex two toned datejust for weeks but could not find anything that fitted my requirements and budget until Chris from Bezel reached out to me. I got my gorgeous Rolex today with his help. The watch is so beautiful and is in excellent condition. The price is very reasonable. The purchasing, money transaction, authentication and delivery processes are super easy. I recommend Chris from Bezel without reservations.

Bezel Delivers

Cannot say enough good things about Bezel. 

If you are even a little bit into watches this app is an amazing resource. It is 100% five star service from beginning to end. 

Browsing Bezels large and diverse collection of watches is a fun way to kill time for any watch enthusiast, and it will help newcomers to really ramp up their knowledge of the luxury watch world.  

When it comes to buying a piece, I could not be more happy that I chose to go through Bezel. I purchased an “Unworn” Omega Seamaster 300 and the watch arrived within 4 days exactly as advertised: Not a scratch or mark on it, with full box, papers, and warranty. Even more importantly, BezeI allowed me to secure the piece at over a 20% discount to boutique prices. 

I spoke with Chris throughout the buying process who is both knowledgeable and provides exemplary customer service. He even had his team resize the watch for me before shipping. 

Whether you are looking to simply browse for fun or you are seriously in the market for a particular piece, Bezel has my highest recommendation. 

They made making a major online purchase a fun and worry free experience; and I will most definitely be purchasing my next watch through Bezel.

Luxury Experience

From interest to arrival this company has your back. Messaged Chris on the app and he helped the entire process even on the weekend. Highly recommend.

Got a great price, used affirm for delaying payments, watch was sent to authentication within 24 hours, and is being shipped to me within 48. They asked wrist size and already fit it to me personally. Not sure how you can beat this experience. Will use again, undoubtedly.

5* experience

Blake and the Bezel team helped me find the perfect Rolex in no time at all! The entire process was smooth and quick, and Blake answered so many questions along the way. Best way to buy a watch online!

A+ Experience

I just got a beautiful Grand Seiko from Bezel.. the watch was in excellent condition as promised and everything about the transaction went exactly how it was supposed to go down. 

Great customer service and easy to use. I highly recommend Bezel for your next watch purchase.. or just to browse your grail watches!

Great App, Incredible watch!

Just purchased my first watch from Bezel. From start to finish, they were very attentive. Amazing service and very happy with the watch. Will definitely be buying from Bezel again!

Amazing service

I just purchased an “almost new” Rolex Yachtmaster from Bezel.  I was a little worried about a relatively big purchase being done online - however their professionalism throughout and assurances as well as the  ability to use credit cards (no fee!) was enough for me to try.  I am 1000% happy with the watch, and the entire process was exactly what you would hope for with a professional watch purchase.  The app is also terrific and their follow up is A+.   I am a big fan now.

My first Bezel watch…

It’s always a toss up when a fashion company launches an app but Bezel’s is actually fantastic. It runs smoothly and quickly, and the simple design makes it easy to find what you’re looking for.

Great app

Reached out to sell a watch, and Chris from the team contacted me. While I decided to cancel an original transaction, Chris reached out a few days later with another offer (I thank him for being truly client-oriented) and the whole process was completed within a week (from sale to receiving funds). Smooth and transparent process—fully recommend and look forward to many more transactions to come!

Smooth service and top relationship

I had the opportunity to purchase and acquire my first watch from Bezel last week. A Vacheron, 7900V Overseas, Dual Time, which was advertised as being produced in the year 2021, unworn, complete with box, papers, and two additional straps. I was skeptical because I was unaware of the Bezel organization.

I researched Bezel and then made contact with Chris; he is the Concierge for Bezel, and apparently often the first contact one will have if there are written or verbal inquiries. He was outstanding. Extremely professional, and very patient in answering all of my questions which took several calls. He outlined the acquisition, authentication, and delivery process. Bezel is very interesting, because after they acquire the watch from the seller, they authenticate it’s veracity in-house. This involves more than just authenticating the actual watch; there are other databases, which they also utilize to make sure the watch has not been stolen etc.
 
I was able to follow the acquisition, authentication process, and delivery through the app. The entire process was really first rate, and truly exceptional! I received the watch completely as advertised. There was a nice hand written letter from Chris; the watch was even set to the correct time, in my time zone, to include the date.  I would highly recommend Bezel  for your next watch purchase and I look forward to doing future business with them.

RAS

First Watch acquisition from Bezel

Purchased my first luxury watch with Bezel. Process was smooth, very communicative. Received the watch within two days. Highly recommended!!

Best service!!

I have been interested in watches for a very long time and like many others, I started my journey buying pieces in the lower price range. I knew I wanted to step up a bit into a more luxury-type brand but found myself very overwhelmed with the whole process. 

Thankfully I found Bezel and was able to connect with Chris who was just incredibly helpful. He is extremely knowledgeable and you can tell these guys just love watches and really know their stuff. He took a lot of time with me asking the right questions that helped me discover the route I wanted to go. 

I just completed my first purchase and it was an absolute breeze, I won’t be buying watches any other way moving forward.

Incredible app and an amazing team!

The Bezel team communicates very well and they stand by their watches as noted.  I had a very minor issue with the seller and they corrected it prior to me knowing via their authentication process.  I would buy another watch and plan to do so.  Once the watch is authenticated they ship overnight