Name: Rolex Datejust 31 Smooth / Black / Roman / Oyster 278240-0001
Brand: Rolex
SKU: 278240-0001
Rating: 5.0 (93 reviews)

Papers / Warranty

Product literature

Steel

Fold

Oyster

Rolex, originally founded in 1905 by Hans Wilsdorf, stands as a paragon of horological excellence and timeless style. This Swiss watchmaking legend has consistently set the standard for precision, durability, and prestige. Rolex watches are renowned for their enduring value, making them both exceptional timekeepers and coveted collector's items. With iconic designs like the Rolex Submariner, Rolex Datejust, and Rolex Day-Date, this brand epitomizes luxury craftsmanship and innovation.

Rolex

Date

Sapphire

The Rolex Datejust 31 reference 278240-0001 was introduced in 2020. This watch features a stainless steel case which measures 31 mm across, housing the self-winding caliber 2236 movement. In this configuration, it’s fitted with a smooth bezel, and a black dial. 

Black

Women's

Automatic

Datejust 31 Smooth / Black / Roman / Oyster

Roman

Datejust

Hangtags

Incredible experience, fast shipping & authentication and clear communication for a great price.

Incredible experience

Had a great experience with Bezel overall. I was super impressed with how quickly they authenticate and ship the item. It definitely makes the buying process go by very quickly! My watch was as good as advertised, if not better.

Had a great experience with Bezel…

Great service, white glove presentation experience at shipping.  My second watch from Bezel, and there’ll be more!

Great service

Bezel made my first high end watch purchase great.    I was able to get the Rolex watch I wanted and had my questions answered.    I have referred friends & co workers to them.   Would definitely buy again from them!

Bezel made my first high end watch…

Wonderful experience both buying and selling watches!  David has been great to work with!

Wonderful experience both buying and…

Great communication and watch in condition as advertised.

Great communication and watch in…

Great process. Easy and fast. Watch looks great. 

Great process

This is not the first time using your service.
I am a happy repeat client.
Keep up the good work and outstanding inventory.

The only downside of the purchase is your surcharge for using a credit card.

This is not the first time using your…

Quick process. Received the item very quickly and it was exactly as described. 

The only thing I did not like was they charged me for using a credit card. 

Smooth Process

I purchased a Rolex and it came fast , in good conditions and just like it was advertised

I purchase a Rolex and came fast 

Very happy with my purchase and with my concierge Blake.  I was at ease with the product and service at a competitive price.  I'll be back when I'm ready to upgrade!

confidence and piece of mind

Great experience with the concierge! Jack was very attentive every step of the way. Bezel took a good amount of time to authenticate the watch, which made me feel confident that they were doing the real job of authenticator. Delivery was over night and came nicely packaged. Overall, great experience!

Great experience with the concierge

Comprehensive, thorough and easy to work with. The support was very helpful in answering questions and made the process a breeze. Love the watch I purchased! 

Tot Notch Service 

This was my first experience with Ryan and the team at Get Bezel. The experience has been hands down fantastic. The team is professional, knowledgeable, and very responsive in all of our communications. This is a fantastic platform for selling watches and has surpassed my expectations. I would recommend anyone in the market for selling a timepiece contact this group, you will not be disappointed. 

First Experience with Get Bezel 

The process of buying my watch was seamless. After winning an auction, Bezel notified of the next steps and timing. I was emailed as each step was completed and received the watch in perfect condition.

Great Process

Great experience! Super happy with my Watch.

Great Experience!

The team at Bezel has great customer service.

The team at Bezel has great customer…

Beautiful, quality, flawless time piece was delivered to me. Impeccable expertise demonstrated in reviewing this time piece. 

Beautiful

First and foremost the watch I got was amazing and exactly as described. 
Payment process and all communications were very good.
Bezel was easy to communicate with and gave me timely and complete answers.
Process of verification was slow but I can definitely appreciate that because I want any watch bought online to be checked by a verified watch expert.
I was very happy with my watch and the experience.
I can confidently recommend Bezel. 

Not a skeptic, Bezel transaction was fabulous.

Very professional from the correspondence to the presentation that the watch came in. I would absolutely deal with Bezel in the future wether to purchase or sell.

One happy customer!

Very easy process!

Prompt response. Product was as described. And the delivery was very fast and properly packaged. 

excellent overall service

Great communication and straightforward service, would recommend it to anyone!

Great watch buying experience

Fast and efficient everything was above expectations.

Fast and efficient everything was above…

Quick and helpful customer service, very clear delivery steps.

Quick and outstanding service!

To be honest I was hesitant to use Bezel for a high price watch since they are relatively new to the game.  I did my due diligence to check their reviews which were all excellent.   After finding the watch I couldn't live without, and asking plenty of questions through the concierge which was great.  I made a offer, we went back and forth on price and I excepted.  The watch was sent go Bezel, it was certified and tested all in one day.  I had it the next.  It all went smooth, and easy.  The watch was as described and met my expectations.   Bezel come through and is the real deal.  They had great communication,  and checked on me after the purchase.  I will be using them again for my next purchase.

Bezel Watchs

Super easy purchasing process!

Great experience! Pretty awesome process. I will buy again soon! 

Great experience, Great service

Super easy

Ease of use and timely responses and delivery.

Ease of use and timely responses and…

Everything was explained grealty and the process was very easy from start to finish. Everything matched as the pictures showed.

Wonderful Experience!!! 

Great experience start to finish with Blake, my concierge. He found what I was after in no time and dealing with him was a pleasure. Delivered as advertised and quicker than expected, and the price was very fair. 

Great experience start to finish 

It was an easy transaction and a great experience! I love my watch and feel really comfortable that it’s what it is said to be. 

It was an easy transaction and a great…

Process was exactly as described. It was professional, timely and at any point I knew where we were in the process of getting the watch to me. Would use Bezel again on my next purchase.

Trust the process

Watch was better than described condition and bezel concierge was highly responsive. It took 4BDs between paying for the watch after I won the auction and receiving the watch.  All went smoothly and it came packed very securely and with a nice leather watch roll/travel case.  

Watch was better than described…

Customer service is incredible. The whole experience was great. I had to return a watch for some reason and they were absolutely great about it as well. 

Customer service is incredible

The Bezel team was extremely helpful while guiding me through my first online watch auction experience. I appreciate their responsiveness and dedication to ensure that the watch I received met or exceeded expectations. Blake was super professional in addressing all of my questions so he and his crew deserve the highest 5 star rating. Well done!

The Bezel team was extremely helpful…

the entire team was great,i really pushed them,, seller little sticky w shipment.

the entire team was great,i really…

Very easy process, watch came in 4 days, and it looks amazing. Priced below retail for a great watch too. 

Very easy process

What a great way to purchase a watch. It arrived when I was told it would and was just as described 

What a great way to purchase a watch

What an incredible and pain-free experience! These folks are the real deal. I truly appreciate their transparency and the ease of making my selection and purchase. This is the second watch I have purchased from Bezel, and I will be back. They have truly thought of everything. After making my purchase (but prior to receiving my watch), I thought to myself I really wish I had a copy of the invoice and a copy of the authentication form for insurance purposes. Lo and behold, my watch arrived and both documents are in the package in a nice folder. Give them a try, you won’t be disappointed!

Positively fantastic!

Was nice to be able to browse and find the watch I wanted for the best price. Was easy to use and came relatively quickly just a couple of days. 

Great experience 

I would highly recommend buying through Bezel. Seamless process from start to finish and I received constant updates from David and the team, which were very much appreciated. I will be a returning customer in the future. 

Highly recommend 

Was a more top notch experience buying a luxury watch than Chrono24 or eBay, which is where I've bought such watches before. Customer service got back to me right away when I needed them.

Really good buying experience

Easy transactions and pleasure to do business with Bezel! Speaking of trust, these folks are the best in the watch world. 

The best way to buy watches online!

Very smooth process and I would definitely use it again in the future.

Great site for watches

Trustworthy.

First time using Bezel and it will not be my last. After losing a few earlier bids, I was ecstatic to learn that I was the highest bidder for a pre-owned Tag Heuer Carrera Porsche limited edition. The photos and description were very clear which provided me confidence to place my bid in the first place. The entire auction experience and purchase process was smooth and transparent. After payment, the watch was verified and delivered to me within 48 hours. Additionally, I very much appreciated the watch authentication and report card that was provided. I look forward to adding to my watch collection via Bezel for years to come.

First time using Bezel, not the last.

Very transparent through the entire process, I could see and track and plan for receiving successfully.  Very happy with the product and service.

Very transparent through the entire…

This was my first purchase on Bezel so I was a bit nervous. The support team answered my numerous questions about the overall process. I was also traveling when I placed the order and they made sure the watch would not be shipped until I could be there to receive the watch.

Support is fantastic

Bought my first watch off Bezel recently, a JLC reverso. Great process, everything was delivered authenticated and in great condition. Will keep doing business here versus the shady secondary market or even the certified pre owned where these companies are price gouging!!!!

Bought first watch

Watch purchase

I won an auction for a Breitling Avenger 43 from another platform(site), and decided to give bezel a try. I like the bezel site, either bid on a timepiece or search and find your favorite through their search engine. Long story short, my bezel associate was Blake R. He was fantastic, very responsive and even took the time to give insight on questions I had. The purchase process was very fast, organized and very thorough. I highly recommend BEZEL, the Omega planet ocean I purchased was presented w-clear, consise photos. No hidden fees, charges etc.  I also asked for the watch to be delivered to a fedex store for pickup, didn’t want it sitting on my porch for a pirate to snag it. If your on the fence about buying or bidding from BEZEL, don’t sweat it,DO IT!!

Tried BEZEL, & they didn’t disappoint!!

At first, i was very skeptical on buying my watch from Bezel but i did further research and thought that I should give it the benefit of the doubt, and honestly it was the best experience and the best purchase i did to get one of dream watch. If you are looking to expand your watch collection or you’re looking to buy or sell a watch Bezel is by far the best app/website I have encountered.

Really reliable

Blown away by how good the user experience is. Best place to buy a watch online hands down

The best ecom experience ever

Chris is great to deal with. He is professional, respectful and will go the extra mile to help. Would recommend Chris and Bezel to anyone who appreciates working with people who actually care.

I was shopping for a special watch for my upcoming birthday. I found it through this site. Customer service was exceptional. They worked with me every step of the way. I can’t recommend it enough!

Amazing Customer Service

Hands down the #1 spot for looking at prices and learning about watch models. Their concierge service is amazing. 

I bought my JLC reverso from bezel and it came in 2 days. Great price and service the whole way through 

5/5 stars, highly recommend

The Best Place to Shop

Auction consignment was super easy, and I’m happy with how my watch did. Payout was within a day or two. Great experience and would def consign again!

Auction consignment process was great

I have had a liking for watches since the first time I laid eyes on my uncle’s Breitling. I am now looking to develop a collection of pieces I remember from my youth and that which were bought for me as gifts. I look forward to using Bazel to achieve this.

Newly kindled flame

But can we please have a night mode.

Thank you.

Love the app

I was having issues getting my offers to go though. Sorted it all out via the chat feature, which felt delightfully like talking to a human. So far, so great.

Well-organized selection and top-notch customer service

I recently had the pleasure of purchasing my first Rolex through the Bezel App, and I couldn't be happier with the entire process, thanks to the exceptional assistance provided by Chris.

From the moment I downloaded the Bezel App, I was impressed by its user-friendly interface, extensive Rolex collection, and detailed product information. However, what truly set this experience apart was the outstanding customer service I received from Chris. 

Chris went above and beyond to ensure that my first Rolex purchase went smoothly. He patiently walked me through the entire process, answering all my questions.  Once I decided on the Rolex, Chris seamlessly guided me through the purchase process, making it hassle-free and secure. He ensured that I understood every step, from payment to delivery. I appreciated his dedication to transparency and his commitment to customer satisfaction.

I'm now the proud owner of a stunning Rolex, and I owe this unforgettable experience to Chris and the Bezel App. Thanks to their combined efforts, my first Rolex purchase was an absolute joy. I highly recommend the Bezel App to anyone looking to buy their dream watch, and if you're fortunate enough to work with Chris, you're in for an even more exceptional experience. I'm already looking forward to my next luxury watch purchase through Bezel, and Chris will undoubtedly be my go-to advisor. Thank you, Bezel App and Chris, for making this milestone purchase so memorable and enjoyable!

A Fantastic First Rolex Buying Experience with Bezel App and Chris!

Quick, straight forward, easy to interface, and secure. Highly recommend for anyone looking for a top quality watch.

Great experience

I have been collecting watches for years. I have purchased from almost every type of source. Bezel is by far the most amazing marketplace that I have ever experienced. Chris was my concierge. Awesome.

Just wow!

I bought my first watch from Bezel and what a great experience. The watch was just as described and after authentication it was overnight shipped.! After purchase, they communicated every step and even updated me on warranty. Will be buying from them from now on.

First class service

These guys are awesome.

Spending money on a timepiece, you want a great experience without the wait on an AD. 

These guys are awesome. Purchased two pieces from these guys, same quick process, beautiful watches just as described. 

I wanna shout out Blake, for getting everything authenticated and sent quickly. Proud to be part of the #bezelwatchclub

Amazing experience, twice!

I have bought many watches over the last 30 years, from jewelers, brand boutiques, and online platforms. My experience with Chris and the team at Bezel stand above the others. From answering initial inquiries, to verification, and final delivery the attention to detail was unparalleled.

The best way to buy a watch.

I was able to purchase a watch through bezel and it was a very smooth process. I had Chris as my liaison and I couldn’t have asked for anyone better. Was very transparent about the entire process and put me at ease with every question I had. I have already recommended to other friends and will definitely be purchasing something again. Cheers!

Smooth client service

This was my first time buying a watch online and I have to say that the experience was very professional.
The authentication process ensures and legitimizes the purchase but I have to say that the biggest help was from my bezel ambassador Chris Benedetto. He was knowledgeable and answered all the right questions. They are definitely the place to grow my collection in the future.

Flawless and professional process!

Blake over at Bezel is incredibly helpful. If you’re in to watches, there is no other app you should be using. 10/10 would recommend

Will Be Back

The app works even better than the website.  I purchased a near $48,000 watch and it arrived quickly, as advertised and they were extremely helpful both on chat and by phone.  Do not hesitate!!

Highly recommended

Today, I received my 2023 Datejust 41 deep blue fluted motif with fluted bezel and jubilee bracelet. I looked everywhere and no one had it. Bezel had 2. I negotiated a price with the seller that was fair. I received the watch 7 days later, no issues. I’m telling everyone I know who is looking for a Rolex to use Bezel!

This is the place for hard to get Rolex models!

The Bezel team went above and beyond. I’m really happy with my first purchase on the platform. Super clean UX and exceptional communication.

Very satisfied

I was on the hunt for a Rolex 16234 and reached out to the Bezel team for support and advice. The experience was simply phenomenal. Very knowledgeable guys who I would 100% reach out to again with my future watch needs. I’m very happy I got in touch with them and didn’t venture out on my own. Also, knowing that all watches are first authenticated provided me with piece of mind. Thank you guys!

Excellent Team and Service

I just received the rolex I purchased for my husband, to tell you that the costumer experience I had with Blake was WONDERFUL is an understatement. 

I’m not an expert in watches and Blake guided me through every step of the way. He is very knowledgeable about watches and he definitely knows what he is doing. 

I 100% recommended Bezel and Blake!

Amazing experience from the start

I bought my first luxury watch from Bezel. It was a smooth process. I will continue to use Bezel to add to my watch collection. Their customer service is excellent as well. They respond to my emails immediately, and they even called me with an update.

Bezel

These young tech entrepreneurs have built a great product.  The service was exceptional and I found the exact watch I was looking for.  I will definitely be a frequent user; it is incredibly easy to navigate through the app.

Jeff Gardner

Recently purchased a watch from Bezel and it was a seamless experience, and I couldn’t be happier with the purchase! The website and app are both incredibly clean from a UI / UX perspective, and the purchasing process is very easy. 

Once I bought my watch they were incredibly responsive, and Chris emailed and called me to make sure I would have the proper fitting for the bracelet. Would highly recommend purchasing a watch from this great marketplace!

Chris and the rest of the Bezel team are great!

I wanted to own Rolex watch for all my life because my father had one but it went to my older brother after he passed away. Bezel, especially Chris, made my dream comes true. I have looked for a reasonable priced Rolex two toned datejust for weeks but could not find anything that fitted my requirements and budget until Chris from Bezel reached out to me. I got my gorgeous Rolex today with his help. The watch is so beautiful and is in excellent condition. The price is very reasonable. The purchasing, money transaction, authentication and delivery processes are super easy. I recommend Chris from Bezel without reservations.

Bezel Delivers

Cannot say enough good things about Bezel. 

If you are even a little bit into watches this app is an amazing resource. It is 100% five star service from beginning to end. 

Browsing Bezels large and diverse collection of watches is a fun way to kill time for any watch enthusiast, and it will help newcomers to really ramp up their knowledge of the luxury watch world.  

When it comes to buying a piece, I could not be more happy that I chose to go through Bezel. I purchased an “Unworn” Omega Seamaster 300 and the watch arrived within 4 days exactly as advertised: Not a scratch or mark on it, with full box, papers, and warranty. Even more importantly, BezeI allowed me to secure the piece at over a 20% discount to boutique prices. 

I spoke with Chris throughout the buying process who is both knowledgeable and provides exemplary customer service. He even had his team resize the watch for me before shipping. 

Whether you are looking to simply browse for fun or you are seriously in the market for a particular piece, Bezel has my highest recommendation. 

They made making a major online purchase a fun and worry free experience; and I will most definitely be purchasing my next watch through Bezel.

Luxury Experience

From interest to arrival this company has your back. Messaged Chris on the app and he helped the entire process even on the weekend. Highly recommend.

Got a great price, used affirm for delaying payments, watch was sent to authentication within 24 hours, and is being shipped to me within 48. They asked wrist size and already fit it to me personally. Not sure how you can beat this experience. Will use again, undoubtedly.

5* experience

Blake and the Bezel team helped me find the perfect Rolex in no time at all! The entire process was smooth and quick, and Blake answered so many questions along the way. Best way to buy a watch online!

A+ Experience

I just got a beautiful Grand Seiko from Bezel.. the watch was in excellent condition as promised and everything about the transaction went exactly how it was supposed to go down. 

Great customer service and easy to use. I highly recommend Bezel for your next watch purchase.. or just to browse your grail watches!

Great App, Incredible watch!

Just purchased my first watch from Bezel. From start to finish, they were very attentive. Amazing service and very happy with the watch. Will definitely be buying from Bezel again!

Amazing service

I just purchased an “almost new” Rolex Yachtmaster from Bezel.  I was a little worried about a relatively big purchase being done online - however their professionalism throughout and assurances as well as the  ability to use credit cards (no fee!) was enough for me to try.  I am 1000% happy with the watch, and the entire process was exactly what you would hope for with a professional watch purchase.  The app is also terrific and their follow up is A+.   I am a big fan now.

My first Bezel watch…

It’s always a toss up when a fashion company launches an app but Bezel’s is actually fantastic. It runs smoothly and quickly, and the simple design makes it easy to find what you’re looking for.

Great app

Reached out to sell a watch, and Chris from the team contacted me. While I decided to cancel an original transaction, Chris reached out a few days later with another offer (I thank him for being truly client-oriented) and the whole process was completed within a week (from sale to receiving funds). Smooth and transparent process—fully recommend and look forward to many more transactions to come!

Smooth service and top relationship

I had the opportunity to purchase and acquire my first watch from Bezel last week. A Vacheron, 7900V Overseas, Dual Time, which was advertised as being produced in the year 2021, unworn, complete with box, papers, and two additional straps. I was skeptical because I was unaware of the Bezel organization.

I researched Bezel and then made contact with Chris; he is the Concierge for Bezel, and apparently often the first contact one will have if there are written or verbal inquiries. He was outstanding. Extremely professional, and very patient in answering all of my questions which took several calls. He outlined the acquisition, authentication, and delivery process. Bezel is very interesting, because after they acquire the watch from the seller, they authenticate it’s veracity in-house. This involves more than just authenticating the actual watch; there are other databases, which they also utilize to make sure the watch has not been stolen etc.
 
I was able to follow the acquisition, authentication process, and delivery through the app. The entire process was really first rate, and truly exceptional! I received the watch completely as advertised. There was a nice hand written letter from Chris; the watch was even set to the correct time, in my time zone, to include the date.  I would highly recommend Bezel  for your next watch purchase and I look forward to doing future business with them.

RAS

First Watch acquisition from Bezel

Purchased my first luxury watch with Bezel. Process was smooth, very communicative. Received the watch within two days. Highly recommended!!

Best service!!

I have been interested in watches for a very long time and like many others, I started my journey buying pieces in the lower price range. I knew I wanted to step up a bit into a more luxury-type brand but found myself very overwhelmed with the whole process. 

Thankfully I found Bezel and was able to connect with Chris who was just incredibly helpful. He is extremely knowledgeable and you can tell these guys just love watches and really know their stuff. He took a lot of time with me asking the right questions that helped me discover the route I wanted to go. 

I just completed my first purchase and it was an absolute breeze, I won’t be buying watches any other way moving forward.

Incredible app and an amazing team!

The Bezel team communicates very well and they stand by their watches as noted.  I had a very minor issue with the seller and they corrected it prior to me knowing via their authentication process.  I would buy another watch and plan to do so.  Once the watch is authenticated they ship overnight