Name: Rolex Datejust 31 Smooth / Dark Gray / Jubilee 278240-0010
Brand: Rolex
SKU: 278240-0010
Rating: 5.0 (85 reviews)

Papers / Warranty

Hangtags

Steel

Fold

Jubilee

Rolex, originally founded in 1905 by Hans Wilsdorf, stands as a paragon of horological excellence and timeless style. This Swiss watchmaking legend has consistently set the standard for precision, durability, and prestige. Rolex watches are renowned for their enduring value, making them both exceptional timekeepers and coveted collector's items. With iconic designs like the Rolex Submariner, Rolex Datejust, and Rolex Day-Date, this brand epitomizes luxury craftsmanship and innovation.

Rolex

Date

Sapphire

The Rolex Datejust 31 reference 278240-0010 was introduced in 2020. This watch features a stainless steel case which measures 31 mm across, housing the self-winding caliber 2236 movement. In this configuration, it’s fitted with a smooth bezel, and a gray dial. 

Gray

Women's

Automatic

Datejust 31 Smooth / Dark Gray / Jubilee

None

Datejust

Folio / Wallet

Product literature

Great watch for a good price.  The bidding process was easy and the watch came promptly after being verified.  Would use Bezel in the future.  

Great watch for a good price

all went excellent

Excellent customer support

Fantastic service, have purchased multiple watches via Bezel and had no issues.

Fantastic service

Customer service was top notch and the whole process was smooth and professional 

Customer service was top notch and the…

Bezel removes the risk of buying a watch online. And the staff really is there to help. I've bought and sold on Bezel and the experience has been great every time. And delivery is fast!

Bezel removes the risk of buying a…

I felt confident that the watch i purchased really showed up.  It did earlier than expected.  

I felt confident that the watch i…

The bezel team is top notch. I have sold and bought with no issues. The verification process is reassuring as a buyer. 

The bezel team is top notch

The watch is great !! The customer service is very helpful and friendly!! Jack is a great guy!!! Thank you 

The watch is great !

Fantastic experience from start to finish. Auction won on Monday had the watch by Friday. Perfection!

Fantastic experience from start to…

I have bought a few watches now using the Bezel platform and have bought watches on other platforms as well. Bezel’s process gives me confidence they are looking out for both the seller and the buyer and just wants to ensure all parties are satisfied with their decision. Easy to use and if there is any question about my purchase and the description the concierge team reaches out to explain and gives options. Superb customer service. 

 

Superb customer service 

This is my 6th watch purchased on Bezel. The Bezel team is very trustworthy as they communicate very well on the status of your watch. They are also very helpful in assisting in locating a watch you may want. Bezel is a trusted source for watch buying, I recommend them constantly. 

Latest Bezel purchase

The Bezel auction process is easy to use, the buyer’s premium is very reasonable, and I trust the verification process to confirm I’m buying the product watch that is advertised. 

Great auction site. 

I was first dealing with another vendor other than yours and found it lacking.
I found basil to be a lot more straightforward in the dealings of selling watches.
I was able to call and speak with someone who answered all of my questions clearly and honestly. I also had several emails back-and-forth that did the same.
When I chose my purchase and received it, I was greatly satisfied and very pleased.
I truly believe that Bezel does a very good job and is very honest in what they do.

I was first dealing with another vendor…

Great experience! Wonderful follow through and communication.

Great experience

Very simple process, really just a couple of clicks and the transaction was completed. Each stage of the process was easy to monitor and the concierge team (Carlos) kept me updated.

Very simple process

★★★★★ Great Experience with Bezel!

I’ve had a great experience with Bezel Watch Auctions. So far, I’ve purchased five watches and sold two, and the process has been smooth and straightforward on both sides.

What I appreciate most is their customer support. A special thank-you to Carlos and David, who have been fantastic to work with. They’re responsive, helpful, and always willing to take the time to answer questions and address concerns. It’s refreshing to deal with people who genuinely care about their customers.

Bezel has earned my trust, and I look forward to many more transactions. I wouldn’t hesitate to recommend them to anyone looking to buy or sell luxury watches.

Five stars and a big thank-you to the entire Bezel team!

★★★★★ Great Experience with Bezel!

easy , straightforward snd reassuring process

great first experience 

This is my 5th watch I have bought through Bezel. All my purchase have gone without any Problems.
On time and no hassle.

This is my 5th watch I have bought…

What a great watch buying experience. I am very hesitant about buying luxury watches online but with Bezel’s in house authentication and shipping insurance it was a no brainer. I got one of my dream watches and every step of the process was explained and they kept me updated. Their customer service is also very responsive and accommodating with questions I had. The shipping was very fast and the watch came wrapped like it was the Holy Grail itself.  10 out of 10 experience would highly recommend Bezel and will definitely use them for my next watch purchase. 

The best online watch buying experience, hands down

What made my experience great was that I felt I got a great price on a brand new watch that I have wanted for a long time.  Bezel's communication and follow up was immediate and helpful.  The turn around time was quicker than expected and my biggest issue with most companies is the way they package their products which caused damage during shipping.  Bezel packaging was outstanding.

What madecmy experience great was that I got a great watch at a very good price point.

I'm amazed how smoothly each transaction was.  Carlos, from Bezel, was very quick to respond.  His offers were very fair and the process was flawless. I traded multiple watches towards one large purchase.   Prices offered were very fair.  The purchase was perfect .

I'm amazed how smoothly each…

The whole process was way more efficient than I was expecting. I bid on a watch Sunday morning and had it in my hands after having been examined and certified by Bezel by Tuesday. The watch was more beautiful in person than I had expected. I would definitely use the site again

Great service great watch great experience

This is my third Rolex Submariner purchase through Bezel and I could not be more satisfied. From the ease of purchase—whether via auction or straight online purchase—to the delivery process, everything was seamless. The customer service team is excellent in all aspects! Thanks Bezel for making my watch buying experiences great!

Three Awesome Rolex Subs from Bezel!

Very easy to deal with. Good information on the watches for sale. Have purchases a couple times on the platform and will do so again.

Very easy from bid to delivery

Jack was so forthright, available and helpful. Truly enjoyed working with him on our purchase.

Smooth Sailing

The Bezel process is fair (auctions), simple, and reliable.  Their authentication system works as promised and filters out any watches that are in need of repair or otherwise, which is of great value in the secondhand market.

The Bezel process works!

The experience was great because of the responsiveness of the concierge team and their attention to detail. They answered my questions quickly and thoroughly, and gave me a great deal of confidence in the buying process. 

The experience was great because of the…

Was really easy  buying process

Excellent service from A to Z. Very easy to communicate with the team and keep you in the loop every step of the way. Highly recommend for anyone looking to get a watch, very trustworthy. 

Excellent service from A to Z

Easy transaction, good communication with concierge. Watch arrived even better than expected. 

Easy transaction

The whole bidding process was extremely easy. The description of the watch and the photos of the watch were transparent. It was my first venture into purchasing a luxury watch and it was a pleasure. 

The whole bidding process was extremely…

I love working with bezel!  I have purchased 6 watches from them just this year!!  I work with their team (jack sheehy), who has been just incredible in helping me with the purchase process and also finding references that may be hard to locate!!  I trust the process that bezel takes to authenticate and deliver exactly the watch I am expecting!  I will continue to go to bezel first to buy/sell my watches!!

I love working with bezel

I had a great experience with Bezel. The first watch I bought was flagged during their review for being misrepresented so it was easy to get my payment back. I ended up buying another one and it was great. Looks exactly as described and showed up quick. 

I had a great experience with Bezel

The process of buying a watch via Bezel is great! Easy to find what you are looking to buy and knowing that all watches are authenticated prior to purchase makes the process that much easier. The overnight FedEx service is appreciated. If you ever have any questions, I have found the guys at Bezel willing and able to take their time in answering all of my questions. The updates to the app that allow you to filter down the specific information of the watch you are looking for makes the process very efficient. 

Great buying experience!

This is the third watch I bought using Bezel.  Two of these watches were purchased without any assistance from the Concierge.  The only reason I purchased the third watch was because of the Concierge.  His assistance was indispensable.
I am so happy I found Bezel!

Three watches and counting.

Great customer service! It was white glove from before the purchase all the way through to after delivery. 

Great customer service

I got a very fair price on a terrific watch that I’ve wanted to add to my collection for a long time. Bezel’s authentication service allows buyers to have peace of mind, and the Bezel reps I dealt with did a great job of communicating throughout the process. 

Great communication, good price, terrific watch

The process was very straightforward, easy and fast. Exceeded expectations! I would recommend Bezel to anyone. 

The process was very straightforward

Simple, straightforward, relevant, successful. Good source of relevant information when making an informed and educated comparison and purchase. Yes, I do use Chrono, 1916, Joma, and other first-tier sources when I consider my alternatives. It's a competitive landscape for products as well as platforms. Different consumers may prefer one model vs. another. 

Simple, professional, relevant

The whole process was quick easy and kinda fun.  From picking which watch i wanted from the  plentiful choices,  to  the quick shipping, and  the  great customer service  once  the watch was analyzed. 10/10 i will use again, but first im gonna go enjoy my watch

The whole process was quick easy and…

The shopping experience was great. It was easy to pick watch and the process was easy as well. Concierge was great and reassuring about the watch. Every time I asked a question they were there to answer me. 

Easiest Purchase!!! 

Seamlessly integrated delivery of comfort and authentication for high end watches.

Seamlessly integrated delivery of…

Excellent 

The purchasing process was smooth and the communication about the verification status and shipping was very clear. Not sure why or how, instead of a 2024 watch I agreed to buy I got a 2026. Same price. So I was happy about it. And they resized the bracelet for me upon requesting before shipping. Would recommend buying luxury watches from Bezel 100%. 

Smooth process and great communication

Fast reliable service

Great experience from beginning to end (purchase to delivery). I purchased the watch, it went through Bezel’s inspection process and was shipped promptly. I had to leave town and ran into a scheduling conflict where I wasn’t going to be in-town on the delivery date, but Carlos was more than helpful in making sure I could arrange to pick up the package once I returned. Can’t thank this wonderful team enough for their professionalism and I’m looking forward to my next purchase with Bezel!

Great Experience

Great experience and great process.

I got a great watch at a great price. Communication was unexpected, and more than necessary, but highly appreciated. Already looking for my next one!

I got a great watch at a great price

Clear communication from the Bezel team and quick shipping made it a pleasure to buy from Bezel.

Clear communication from the Bezel team…

CLOCKI STORE

Nice app

The Bezel Agents who assisted me with using this app were the best. Extremely pleasant, helpful, and patient. I would like to give a big shout out to David Rubin who was very helpful. Thx again!

Bezel Agents was extremely helpful and pleasant.

Don’t get me wrong, this app is amazing for watches and watch lovers. However, the auctions are a lie. All but a small number of auctions have reserves. A lot of the auctions don’t go through because the seller sets their reserve price to market. So the only purchases that go through, are the only ones hitting market price or a higher than market, only benefits the seller.

Great app but auctions are a lie

Bought a Tudor Black Bay, overnight shipping to their facility, thorough authentication. They called to verify every component, noted the card wasn’t included and informed me it was a newer reference number. Gave me the option to cancel, no need to. Arrived on-time with Bezel documentation & COA. Amazing service & quick responses to questions. A+ experience.

Amazing service, thorough authentication, buy with confidence

First luxury watch purchase and it was incredibly fast, everything was accurately pictured and showed up exactly how I expected… actually better. 100% recommend using Bezel for your watch wants…. I’ll never see a jeweler again.

Best Experience I Could Have Imagined.

Best place to buy authentic watches, hands down. Responsive, authentication process is smooth, and saves a lot of anxiety about buying watches online. Amazing APP, & process.

2nd watch From Bezel

I had a lot of questions I sent several emails and then I actually got a call from Carlos who answered all of my questions and made this a much more relaxing purchase. These guys are great. Looking forward to my new watch.
Dave H

Great

Quick response on chat thread.  Helpful.  Great photos.  Competitive price. We will know more when watch arrives.

Very responsive chat.

Will only buy through Bezel as the in house team does a fantastic job of reviewing purchases. Saved me on a purchase when seller claimed one thing but movement was wrong. Also on a purchase, noted description was slightly wrong and gave me an opportunity to accept or decline. They certainly want you to be happy with the purchase!

Top notch!

They are looking after my interest all the time. Very professional company because they have a great staff.

Great company

I’ve both sold and bought watches on Bezel now and the process is as simple as it gets on both sides. The concierge team has been responsive and helpful each time I’ve had questions and it’s refreshing to actually get a real person if you call. This is my only stop for buying/selling a watch outside of an AD

Easy on either end

Genuinely perfect app and what sounds like outstanding services. I just wish there were any watches under 4 digits. Maybe the ability to petition for brands or upload info on your own. Would love to see Stirling, Resco Even Vintage military. I’d like to be able to manage and be proud of a collection not just because it costs as much as a home, but because it has history and meaning greater than monetary value.

Way out of my budget

An easy, no-stress way to buy a watch.  10/10 :-)

Great app

I liked the approximate expected sale price listed in the auction details. That feature was helpful to gauge a fair value

Estimate price

Purchase

Bought a watch on here that was advertised as unworn. David  from Bezel got back to me to let me know that the watch was not as advertised. I was very impressed by the transparency of the whole process and responsiveness from David. I will definitely be purchasing again with Bezel. They have earned my trust.

Thorough and honest authentication

Ordered a Rolex through Bezel and the service was amazing. They authenticated my watch, updated me along the way and shipped it insured overnight once it was complete, with a certificate. Will be using again for sure. If you want a $150 discount they gave me a code - MAXVOLEK

Amazing App and Service

Bought my first watch off Bezel recently, a JLC reverso. Great process, everything was delivered authenticated and in great condition. Will keep doing business here versus the shady secondary market or even the certified pre owned where these companies are price gouging!!!!

Bought first watch

Watch purchase

I won an auction for a Breitling Avenger 43 from another platform(site), and decided to give bezel a try. I like the bezel site, either bid on a timepiece or search and find your favorite through their search engine. Long story short, my bezel associate was Blake R. He was fantastic, very responsive and even took the time to give insight on questions I had. The purchase process was very fast, organized and very thorough. I highly recommend BEZEL, the Omega planet ocean I purchased was presented w-clear, consise photos. No hidden fees, charges etc.  I also asked for the watch to be delivered to a fedex store for pickup, didn’t want it sitting on my porch for a pirate to snag it. If your on the fence about buying or bidding from BEZEL, don’t sweat it,DO IT!!

Tried BEZEL, & they didn’t disappoint!!

At first, i was very skeptical on buying my watch from Bezel but i did further research and thought that I should give it the benefit of the doubt, and honestly it was the best experience and the best purchase i did to get one of dream watch. If you are looking to expand your watch collection or you’re looking to buy or sell a watch Bezel is by far the best app/website I have encountered.

Really reliable

Blown away by how good the user experience is. Best place to buy a watch online hands down

The best ecom experience ever

Chris is great to deal with. He is professional, respectful and will go the extra mile to help. Would recommend Chris and Bezel to anyone who appreciates working with people who actually care.

I was shopping for a special watch for my upcoming birthday. I found it through this site. Customer service was exceptional. They worked with me every step of the way. I can’t recommend it enough!

Amazing Customer Service

Hands down the #1 spot for looking at prices and learning about watch models. Their concierge service is amazing. 

I bought my JLC reverso from bezel and it came in 2 days. Great price and service the whole way through 

5/5 stars, highly recommend

The Best Place to Shop

Auction consignment was super easy, and I’m happy with how my watch did. Payout was within a day or two. Great experience and would def consign again!

Auction consignment process was great

I have had a liking for watches since the first time I laid eyes on my uncle’s Breitling. I am now looking to develop a collection of pieces I remember from my youth and that which were bought for me as gifts. I look forward to using Bazel to achieve this.

Newly kindled flame

But can we please have a night mode.

Thank you.

Love the app

I was having issues getting my offers to go though. Sorted it all out via the chat feature, which felt delightfully like talking to a human. So far, so great.

Well-organized selection and top-notch customer service

I recently had the pleasure of purchasing my first Rolex through the Bezel App, and I couldn't be happier with the entire process, thanks to the exceptional assistance provided by Chris.

From the moment I downloaded the Bezel App, I was impressed by its user-friendly interface, extensive Rolex collection, and detailed product information. However, what truly set this experience apart was the outstanding customer service I received from Chris. 

Chris went above and beyond to ensure that my first Rolex purchase went smoothly. He patiently walked me through the entire process, answering all my questions.  Once I decided on the Rolex, Chris seamlessly guided me through the purchase process, making it hassle-free and secure. He ensured that I understood every step, from payment to delivery. I appreciated his dedication to transparency and his commitment to customer satisfaction.

I'm now the proud owner of a stunning Rolex, and I owe this unforgettable experience to Chris and the Bezel App. Thanks to their combined efforts, my first Rolex purchase was an absolute joy. I highly recommend the Bezel App to anyone looking to buy their dream watch, and if you're fortunate enough to work with Chris, you're in for an even more exceptional experience. I'm already looking forward to my next luxury watch purchase through Bezel, and Chris will undoubtedly be my go-to advisor. Thank you, Bezel App and Chris, for making this milestone purchase so memorable and enjoyable!

A Fantastic First Rolex Buying Experience with Bezel App and Chris!

Quick, straight forward, easy to interface, and secure. Highly recommend for anyone looking for a top quality watch.

I have been collecting watches for years. I have purchased from almost every type of source. Bezel is by far the most amazing marketplace that I have ever experienced. Chris was my concierge. Awesome.

Just wow!

I bought my first watch from Bezel and what a great experience. The watch was just as described and after authentication it was overnight shipped.! After purchase, they communicated every step and even updated me on warranty. Will be buying from them from now on.

First class service

These guys are awesome.

Spending money on a timepiece, you want a great experience without the wait on an AD. 

These guys are awesome. Purchased two pieces from these guys, same quick process, beautiful watches just as described. 

I wanna shout out Blake, for getting everything authenticated and sent quickly. Proud to be part of the #bezelwatchclub

Datejust 31 Smooth / Dark Gray / Jubilee

The story

The details

Any questions about the Datejust 31 Smooth / Dark Gray / Jubilee?

Rolex