After being approached by Pan American Airlines in the early 1950s, Rolex began developing a timepiece to address the needs of commercial pilots wishing to track multiple time zones throughout their frequent travels. First introduced in 1954, the first reference 6542 GMT Master ushered in a new era of complication for the legendary watchmaker, allowing pilots and travellers alike to monitor home and local times using a 24 hour hand, paired with a distinctive bidirectional rotating bezel.
Now enjoying nearly seven decades of rich history, the GMT Master, and subsequent GMT Master II have transcended their status as purpose-built tool watches, and now exist as fixtures of sophisticated, worldly living.
Rolex, originally founded in 1905 by Hans Wilsdorf, stands as a paragon of horological excellence and timeless style. This Swiss watchmaking legend has consistently set the standard for precision, durability, and prestige. Rolex watches are renowned for their enduring value, making them both exceptional timekeepers and coveted collector's items. With iconic designs like the Rolex Submariner, Rolex Datejust, and Rolex Day-Date, this brand epitomizes luxury craftsmanship and innovation.