Tag Heuer, founded in 1860 in St-Imier, Switzerland, is a brand synonymous with motorsports and precision timekeeping. Established by Edouard Heuer, Tag Heuer has a rich history in creating chronographs and sports watches. Arguably, the brand's most iconic watch, the Monaco, was notably worn by Steve McQueen in the film “Le Mans” (1971). With a legacy that includes timing for Formula 1 races and the Olympics, Tag Heuer remains at the forefront of sports watchmaking.